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Thread: Hong Kong Film Stars and TVB Artists’ Ad Fees Exposed!

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    Senior Member galvatron's Avatar
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    Default Hong Kong Film Stars and TVB Artists’ Ad Fees Exposed!

    Hong Kong Film Stars and TVB Artists’ Ad Fees Exposed!

    By Jayne


    For Hong Kong artists, working in mainland China represented a land of golden opportunity. Numerous mainland enterprises and brands required celebrities’ star power to endorse their products. Both international brands and mainland-based brands desired to find Hong Kong and Taiwan artists to meet endorsement needs in China.

    Previously, only Hong Kong superstars had the chance to appear in [mainland] commercials. However, recent television artists from popular television series, also received endorsement deals. For example, Yang Mi (楊幂) became popular after the airing of television series House <宮>. Her endorsement fee rose ten-fold from the initial price of $300,000 Yuan.

    Currently charging $300,000 Yuan, Kevin Cheng (鄭嘉穎) soared to popularity after the airing of Step by Step Startling <步步驚心> aired in China. A skin care brand immediately invited him to attend promotional activities in Beijing, paying him $150,000 Yuan for the event. How can artists not be tempted?

    In addition, it was rumored that Kevin earned $160,000 Yuan per episode while filming in mainland China, which was sixteen times his TVB salary. TVB executive, Virginia Lok (樂易玲) commented, “Kevin has currently reached this price! I can tell you that his price is not the highest. $160,000 Yuan per episode is not too high. It’s okay. However, Kevin still has a long contract ahead with TVB!”

    The following artist endorsement fees were obtained from an intermediary who was familiar with artists appearance and endorsement fees (Yuan) :

    Artist:

    Jackie Chan

    Appearance Fee: $2,000,000 Endorsement Fee: $22,000,000

    Jet Li

    Appearance Fee: $1,200,000 Endorsement Fee: $10,000,000

    Zhang Ziyi

    Appearance Fee: $1,200,000 Endorsement Fee: $12,000,000

    Jay Chou

    Appearance Fee: $1,100,000 Endorsement Fee: $12,000,000

    Tony Leung

    Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000

    Faye Wong

    Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000

    Chow Yun Fat

    Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000

    Andy Lau

    Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000


    Maggie Cheung

    Appearance Fee: $1,000,000 Endorsement Fee: $10,000,000

    Jacky Cheung

    Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000

    TVXQ

    Appearance Fee: $420,000

    Fahrenheit

    Appearance Fee: $450,000 Endorsement Fee: $3,000,000

    Carina Lau

    Appearance Fee: $550,000 Endorsement Fee: $4,000,000

    Song Hye Kyo

    Appearance Fee: $500,000 Endorsement Fee: $6,000,000

    Tang Wei

    Appearance Fee: $500,000 Endorsement Fee: $3,000,000

    Cecilia Cheung

    Appearance Fee: $550,000 Endorsement Fee: $4,500,000

    Shu Qi

    Appearance Fee: $500,000 Endorsement Fee: $4,000,000

    Vicky Zhou

    Appearance Fee: $350,000 Endorsement Fee: $3,000,000

    Ada Choi

    Appearance Fee: $160,000 Endorsement Fee: $1,300,000

    Charmaine Sheh

    Appearance Fee: $100,000 Endorsement Fee: $1,500,000

    Michelle Yim

    Appearance Fee: $80,000 Endorsement Fee: $600,000

    Sonija Kwok

    Appearance Fee: $80,000 Endorsement Fee: $800,000

    Fala Chen

    Appearance Fee: $50,000 Endorsement Fee: $400,000

    Sharon Chan

    Appearance Fee: $40,000

    Wayne Lai

    Appearance Fee: $40,000 Endorsement Fee: $200,000

    Kevin Cheng

    Appearance Fee: $150,000


    Excerpt: From Ming Pao
    link
    http://www.jaynestars.com/news/hong-...-fees-exposed/

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    So Kevin earned $160,000 per episode which is 16 times his TVB salary.

    That means he makes $10,000 per episode in TVB.

    Turn that into american dollars, that means he makes $1700 an episode.


    That is not very much.


    TVB is cheap
    有了你開心D乜都清心滿意鹹魚白菜也好好味

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    Moderator Ken Cheng's Avatar
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    Quote Originally Posted by QF View Post
    So Kevin earned $160,000 per episode which is 16 times his TVB salary.

    That means he makes $10,000 per episode in TVB.

    Turn that into american dollars, that means he makes $1700 an episode.


    That is not very much.


    TVB is cheap
    I think it was Chow Yun Fat who once characterized acting for TVB as "indentured servitude." If an actor is lucky, he does his apprenticeship at TVB for just a few years, establishes his name and connections, then moves on to bigger and better things (a la Chow, Tony Leung, Andy Lau, etc.).

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