i just did something stupid, and i booked plane tickets at the last minute. if i had done it the day before, i would have saved 60 bucks. so what is the best day to book tickets? and how far ahead of time? does waiting until the last minute ever work? i saw on the news one time that 2am on wednesday is the best time to book. -_- they didn't say why.
also, what is the best medium to book through? online or at a travel agency? i compared expedia, travelocity, orbitz, priceline, and the websites of several airlines, and they were all pretty much the same. my most advantageous option for this trip ended up being booking directly through continental one-way going there, and returning via united through priceline.
i also considered the option of taking a train. but that, strangely, cost more than flying.