Most of us dig Jin Yong wuxia. I do. But why do I like it? I thought about it.
Is it because of the intricate martial arts?
No.
Is it because of the fantastic adventures?
No.
Is it because it's great literature?
No.
Is it because of Jin Yong'e extensive descriptions of Chinese culture making it come alive?
No.
Is it because of the wonderful characters?
No.
Now, you say, it must be because of the ELOCs.
No!
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The main reason I like Jin Yong's novels is this: he makes every little detail so interesting. Characters' thoughts and actions are multifaceted; they are often random and unpredictable (but always logical with explanation), so you never know what will happen next, and characters don't get boring even after 500 pages. Jin Yong has an eye for personifying the mind of his characters, adding little (but no doubt painstakingly curated) details from many angles to their thoughts that really make his characters come alive. The same sequence of events might be dry and bland in the hands of a lesser writer.