“Full House” Sets Viewers Ratings Record in the Philippines
The KBS TV2 drama "Full House", starring Rain and Song Hye-kyo, has recorded the highest viewer ratings in the Philippines among all Asian television dramas that have been shown in that country since 2003. The Filipino ratings survey agency "AGB Philippines" said "Full House" recorded an average daily rating of 42.3 percent.
"Full House" aired in the Philippines from February to April on GMA, Philippines' ground-wave broadcaster, recording a rating of 30.2 percent for the first episode and reaching 50.5 percent on April 17.
According to AGB Philippines, seven Korean television dramas have made it onto the list of top-10 Asian dramas shown in the country so far (including re-runs). Aside from "Full House", which set the record, other KBS dramas such as "Autumn Fairy Tale" and "Winter Sonata" were also popular with Filipino audiences.
KBS was the first to export Korean dramas to the Philippines in July of 2003, and has since been exporting its programs to the country continuously. "KBS Media has been exporting KBS programs to Japan, China, Taiwan and now the Philippines as well. We plan to continue to expand our exports in the future as well as sustain the 'hallyu' boom", said a person from KBS.