Taiwanese megastar Jay Chou is planning to sue the Taiwanese movie distributor of True Legend over the alleged misuse of his picture in a beer commercial. Jay made a guest appearance in the martial arts action flick directed by Yuen Woo-ping.
Produced by Hong Kong’s Edko Films, the film rights are held exclusively by Serenity Entertainment International in Taiwan.
JVR, Jay’s management company, stated through its spokesperson Zhang Lanyun, “We told them long ago we do not approve of such a use. The contract states that our permission has to be sought for anyone to use the picture.”
Responding to queries, Serenity’s marketing manager Jia Shiqiang said, “After Jay Chou expressed his concerns, we cut his scenes from the commercial. But the movie poster at the end of the commercial is a promotional material, we have the right to use it.”
The TV commercial for Tsingtao Beer did…