Hong Kong Film Stars and TVB Artists’ Ad Fees Exposed!
By Jayne
For Hong Kong artists, working in mainland China represented a land of golden opportunity. Numerous mainland enterprises and brands required celebrities’ star power to endorse their products. Both international brands and mainland-based brands desired to find Hong Kong and Taiwan artists to meet endorsement needs in China.
Previously, only Hong Kong superstars had the chance to appear in [mainland] commercials. However, recent television artists from popular television series, also received endorsement deals. For example, Yang Mi (楊幂) became popular after the airing of television series House <宮>. Her endorsement fee rose ten-fold from the initial price of $300,000 Yuan.
Currently charging $300,000 Yuan, Kevin Cheng (鄭嘉穎) soared to popularity after the airing of Step by Step Startling <步步驚心> aired in China. A skin care brand immediately invited him to attend promotional activities in Beijing, paying him $150,000 Yuan for the event. How can artists not be tempted?
In addition, it was rumored that Kevin earned $160,000 Yuan per episode while filming in mainland China, which was sixteen times his TVB salary. TVB executive, Virginia Lok (樂易玲) commented, “Kevin has currently reached this price! I can tell you that his price is not the highest. $160,000 Yuan per episode is not too high. It’s okay. However, Kevin still has a long contract ahead with TVB!”
The following artist endorsement fees were obtained from an intermediary who was familiar with artists appearance and endorsement fees (Yuan) :
Artist:
Jackie Chan
Appearance Fee: $2,000,000 Endorsement Fee: $22,000,000
Jet Li
Appearance Fee: $1,200,000 Endorsement Fee: $10,000,000
Zhang Ziyi
Appearance Fee: $1,200,000 Endorsement Fee: $12,000,000
Jay Chou
Appearance Fee: $1,100,000 Endorsement Fee: $12,000,000
Tony Leung
Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000
Faye Wong
Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000
Chow Yun Fat
Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000
Andy Lau
Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000
Maggie Cheung
Appearance Fee: $1,000,000 Endorsement Fee: $10,000,000
Jacky Cheung
Appearance Fee: $1,000,000 Endorsement Fee: $8,000,000
TVXQ
Appearance Fee: $420,000
Fahrenheit
Appearance Fee: $450,000 Endorsement Fee: $3,000,000
Carina Lau
Appearance Fee: $550,000 Endorsement Fee: $4,000,000
Song Hye Kyo
Appearance Fee: $500,000 Endorsement Fee: $6,000,000
Tang Wei
Appearance Fee: $500,000 Endorsement Fee: $3,000,000
Cecilia Cheung
Appearance Fee: $550,000 Endorsement Fee: $4,500,000
Shu Qi
Appearance Fee: $500,000 Endorsement Fee: $4,000,000
Vicky Zhou
Appearance Fee: $350,000 Endorsement Fee: $3,000,000
Ada Choi
Appearance Fee: $160,000 Endorsement Fee: $1,300,000
Charmaine Sheh
Appearance Fee: $100,000 Endorsement Fee: $1,500,000
Michelle Yim
Appearance Fee: $80,000 Endorsement Fee: $600,000
Sonija Kwok
Appearance Fee: $80,000 Endorsement Fee: $800,000
Fala Chen
Appearance Fee: $50,000 Endorsement Fee: $400,000
Sharon Chan
Appearance Fee: $40,000
Wayne Lai
Appearance Fee: $40,000 Endorsement Fee: $200,000
Kevin Cheng
Appearance Fee: $150,000
Excerpt: From Ming Pao
link
http://www.jaynestars.com/news/hong-...-fees-exposed/